With profitability comes competition and the ecommerce market is no exception. In these scenarios, marketing campaigns become the tool of transformation, outshining the competitors. Videos work as great options, letting buyers know and engage with your brand content more closely. The best way to boost this interaction is the use of ecommerce explainer videos. Here are the most effective ways to enhance your ecommerce marketing game!
What Makes Ecommerce Explainer Videos So Effective?
Over 60% of online users choose to watch videos before looking at the text of the web page.
Ecommerce sites with videos make visitors stay at least 2 minutes on a website. Almost 53% people are more likely to purchase online after watching ecommerce product videos. Over 64% online shoppers make a purchase after watching animated videos for ecommerce.
8 Proven Ways How Explainer Videos Can Boost Your Ecommerce Business
Among the various ecommerce trends, explainer videos are here to stay, and for good reasons. Here are how they can turn your ecommerce business into a revenue-making machine.
1. Explainer Videos Bring a Praiseworthy Traffic Boost
Besides the ability to help boost traffic, ecommerce product video production can bring better conversion rates on your landing page. A video that explains your product well is more likely to hook your visitors’ attention. The only requirement is to break a complex topic into an easy-to-digest explainer content with highly-engaging visuals.
After including animated explainer videos on your webpage, the probability of search engine bots crawling your webpage and ranking it higher increases. That’s one of the best ways to get more engagement. Furthermore, higher ranking means higher possibility of traffic, which in turn help boost your ecommerce sales.
2. Video Animations Act as Ultimate Problem Solvers
The success of an ecommerce business depends on the ability to address customers’ pain points. Earlier, texts and images were the only ways to explain how the product works. However, things have changed with the arrival of video marketing, where one animated explainer video can have all the details to answer your customers’ queries.
For instance, use product demonstrations on your ecommerce webpage to help customers understand how those products work. You can share about their unique selling points, features and a clear visual representation. That way, your potential customer can better understand your product’s value and decide on making a purchase.
3. Paying Attention to Video Email Marketing
One of the best ways to boost ecommerce sales is to use explainer animated videos into email campaigns. This email marketing strategy keeps your subscribers hooked with engaging videos related to your product. You can always update them with product demonstration, new arrivals and exclusive offers and boost click-through rates and conversions.
4. A Constant Support to Your Sales Funnel
What’s the best thing about explainer videos? They keep the positive results coming throughout the sales funnel. Their versatile nature leads to better customer handling and acquisition, serving their specific needs. Ne ed the best conversions? Just place these videos at each phase of your funnel.
For instance, one explainer video could be introducing your brand to a new lead while the other one could be revealing testimonials for your customers.
5. Climbing High on Retention and Customer Acquisition
If we think beyond the products, customers first purchase the experience they have with your brand. How engaging is your brand content? What value does it provide to your potential customers? Explainer videos set the foundation for better engagement and emotional appeal.
6. Uploading Your Ecommerce Explainer Videos to YouTube
Undoubtedly, YouTube is one of the best platforms to promote your product to a wider audience. Another great thing is that around 68% of users on YouTube watch videos before purchasing products. So, if your explainer video has what they need to know, you are more likely to turn them into your potential customers by running YouTube ads. You can create content around product reviews, product choosing tutorials and how-to demonstrations.
7. Explainer Videos Are Naturally More Shareable
There is no denying that what looks good gets good share on social media. If the explainer video is worth watching, it will find its way to multiple screens across multiple platforms. Hence, you don’t have to worry about hitting a wider audience. One right move with the best animated video will take your brand to a grand trip of popularity over time.
You can ask yourself three questions to get the best results:
- Is my ecommerce explainer video short and impactful?
- Is it solving a specific problem of my target audience?
- Will people share it with their friends and loved ones?
8. Social Media and Explainer Videos Go Hand in Hand
Do you know that you can use explainer videos on social media to bring more sales? Let us explain! Social media ads help your brand reach a wider audience. All you need is create an engaging ecommerce explainer video and use paid distribution to put them on your social media. This way, the chances of getting customer engagement increases. Statistics reveal that Facebook gets more than 8 billion video ad views daily. Likewise, video ad promotions on Twitter have a 20% higher chance of driving sales.
Points to Remember While Using Ecommerce Explainer Videos
- Make sure you include animated videos for ecommerce on landing pages to encourage consistent conversions. It’s a great way to help your website visitors know about your product’s features and benefits.
- Create ecommerce product videos that help visitors know about purchase terms and delivery options. It allows your customers to gain clarity on what to expect during their shopping experience.
- You can also use ecommerce explainer videos for your product categories. These videos can guide your potential customers on how to get the products they want with advanced search features.
- Finally, ecommerce video production becomes a substantial part of various marketing channels like web publications or social media profiles.
Final Thoughts
Marketing your ecommerce brand is easier than you think when you use the best tool. All you need is the use of ecommerce explainer videos with apt illustration and captivating visuals to boost brand visibility, target customers’ pain points and win long-term revenue. Your business will thank you later!