Explainer videos are amazing and it has the power to skyrocket your business.
But I think you’ll agree with me if I say, creating an amazing explainer video is not an easy task.
Even most of the explainer videos fail to generate the desired impact for businesses.
That’s why in this post I’m going to give you 8 golden tips for creating a mind-blowing explainer video like a boss.
So let’s dive in.
8 Tips For Creating a Mind-Blowing Explainer Video
Creating an explainer video is not rocket science.
If you follow the right system then you can also create an amazing explainer video for your business.
And to make things a little easier for you I’m going to give you 8 tips to create an explainer video that I’ve learned in my 10+ years of experience in this industry.
1 – Clarify Your Goal
Right before you start creating an explainer video you have to define what is your goal behind that video.
In other words, what you want to achieve through that explainer video.
It’s the most crucial part of any video production.
If you don’t decide what you want to achieve through that video then your video will become like a headless man.
So right before starting your explainer video production, make sure you have your goal set.
Whether you want to create brand awareness, want more sales, reach more audience, generate leads, or want to advertise on social media, you have to decide it before you create the video.
The content of the video needs to be fine-tuned as per your desired goal. Sometimes, depending on your goal you might want to try a different style like motion graphics, whiteboard, or corporate.
The goal can also have an impact on the duration of the video. For example, if the video is for a social media ad, you might want to create a series of short 30-sec videos instead of one long explanatory video. Similarly, if the video is for a landing page, you might want to create a more informative video.
2 – The Script Decides The Majority of The Game
The script is the most crucial part of any video.
Your script will decide whether your explainer will succeed or not.
Explainer videos are attractive and they are very effective also. But it doesn’t matter how attractive your visuals are, if your script is not written in the right way then it’s not going to bring any value to your business.
After all, words sell things.
So you make sure you have the right words in your script so that it can persuade people to take action.
On top of that, you also have to make sure that your script is engaging, attention-grabbing, and easy to understand.
Including a story in your script will make the script even more engaging and will add some extra spice to it.
3 – The story is the key to a better explainer video
The story is the secret key for creating a mind-blowing explainer video.
We human beings have been telling stories for millions of years and we still and will love stories.
The human mind is wired to understand information faster in the form of stories and that’s why we often remember the story that we’ve read or watched.
In simple words:
Human beings love stories and we tend to engage more with stories.
But the story is not just a source of enjoyment anymore. It became a serious marketing material.
If you want to build your brand and sell your product or services in this digital age then you have to include stories in your marketing. Stories have the power to turn any normal marketing material into an exciting and engaging one.
Even stories have the power to turn a simple and boring video into an engaging one.
Stories are not an optional choice, they should be included with any kind of explainer videos you make.
4 – Add Humor In Your Videos
Adding humor in your videos is like putting some cheese into your pizza.
Most explainer videos are boring and thus they fail.
No one wants to know about your product or service if your video doesn’t make them happy.
It’s that simple.
Would you ever see a promotional video, if it doesn’t make you happy, laugh, or grab your attention?
No right?
Similarly like you, no one would watch a video if it’s not interesting and doesn’t make them happy.
And one of the best ways to make your explainer video interesting and filled with happiness is humor.
Adding some humor in your videos will convert your boring video into an interesting one that people would love to watch for hours.
That’s right.
With just a simple add-on you can turn your boring video into an engaging one.
You can use any trending meme lines, funny one-liner, jokes, and even funny small stories to include some humor in your explainer videos.
You have to add humor through your video to keep the audience engaged until they see your call to action.
That’s how more and more people will watch your call to action and it will ultimately increase your conversion.
5 – Make sure your visuals are top-notch
Can you guess why are explainer videos so popular?
Let me tell you the real answer.
It’s because of the visuals.
People love explainer videos because it’s visually very attracted and grabs people’s attention within a second.
Visuals are the backbone of any explainer video and if you don’t use quality visuals then no one is going to pay attention to your video.
Just look at some of the examples of animated explainer videos that we’ve created for our clients.
You can see each of these videos has top-notch visuals that can easily attract people’s attention.
For better exposure to your explainer video, make sure that the visuals you are using are high quality and unique that no one ever used before. Adding custom made unique visuals immediately sets you apart from your competitors, gives you a brand image, and helps your customers remember your style.
6 – Don’t Mess With The Sounds
Clear sound + Quality script + Top notch visuals = Mind blowing explainer video.
Till now I’ve told you the importance of visuals and script but one more thing that is equally important for creating an amazing explainer video is SOUND!
Whether you are using voiceover or just background music, make sure the sound is up to the mark.
You can head over to audionautix or freemusicarchive for finding some cool free background music for your video.
And if you want premium background music then you can check out jamendo or premiumbeat.
On top of background music, adding sound effects with the help of a professional sound engineer will enhance the sound of your video and will make it more interesting.
7 – Highlight The Benefits of Using Your Product or Service
People don’t buy anything looking at the features, they buy because of the benefits they will get after purchasing the product or service.
In simple words:
Benefits entice people to buy.
One mistake we commonly make is, we highlight the features of our product instead of showing the benefits of using our product.
This simple mistake is costing a lot of companies and making their explainer videos totally useless.
So if you want your video to bring more customers to your business then instead of showing the features of your product, show them the benefits of using your product.
Filling your video with the core benefits of your product or service will become the key to making your explainer video successful.
8 – Add a Clear Call to Action
Okay so this being the last point I assume that all the above points are met to fulfillment. However, after so much effort if you don’t tell your audience what exactly to do or where exactly to go, the whole effort goes in vain.
A strong call-to-action is the key to the successful conversion of your video goal. Make sure you keep it concise, clear, and to the point.
FAQ
What makes a good explainer video?
The proper combination of sound, script, and visuals makes a perfect explainer video. But to make a good video, at first you have to understand your audience. Without understanding your targeted audience, their needs, and wants you can’t create a good explainer video. Here’s why understanding your targeted audience plays a very important role in making a good explainer video.
How effective are explainer videos?
According to a survey, 76% of marketers say, explainer videos helped them to increase sales. Other than that, a lot of big companies like Dropbox used explainer videos to take their business to a next level and generated a huge amount of ROI. Overall, if you look at the statistics, facts, and case studies then you can clearly see that explainer videos are one of the most effective types of video content for businesses.
How much time does it take to create an explainer video?
Different types of explainer videos take a different time frame but on average, it takes between 15 – 30 Days in most cases for creating a quality explainer video.
Is it difficult to create a good explainer video?
No, it’s not a difficult task for creating an explainer video if you follow all the tips mentioned in this article. If you’re creating explainer videos for the first time then it might take some time but once you get some experience then it will become a lot easier for you. Though if you don’t want the hassle of creating an explainer video then you can also hire an explainer video company like PixelGenio for creating an explainer video for your brand or business.
Conclusion
Creating an awesome explainer video is not HARD.
If you follow the right techniques and system then you can also create an explainer video that will help your business to grow and will bring your more customers.
And these 8 tips for creating an explainer video will help you create your next explainer video masterpiece.
But if you run a business and don’t want to get into the hassle of creating an explainer video then don’t worry.
Our specialized team at PixelGenio would love to create an explainer video for your brand.
So contact us now if you want a mind-blowing explainer video for your brand.