Business Explainer Videos- Do you always need a story!

When people think of Business explainer videos, they generally have preconceived notions in their head of how it is supposed to be. The term itself is pretty self-explanatory and demands little to no contemplation about what it is all about.

We expect a video that comes along and describes to us vividly about a service and/or product and it can also act as a quick guide to a new software or technology being pioneered by a new business. All of this makes the scope and importance of an explainer video pretty huge in the market place of ideas. But what if the client has a tight budget and you’re asked to cut down your ideas, quite literally, to be contained within only that many words that the company can afford to pay?

Most explainer video companies channel stories. There’s always a Jim, Jack, Nancy or Sarah who is stuck in a problem or a deadlock in some aspect of life. And whoosh comes the solution in the form of the masterpiece that our client has churned out and the story takes a sudden turn, simultaneously turning the lives around of the protagonists involved.

And as is the rule, the story *always* ends on a happy note which the precise precedence the client wants to set with their products and their target groups. But when funds are low and you’re asked to clamp down, churning out a fairy-tale to sell products is far from a feasible idea. One needs to cut down on content while keeping all the information intact. Let’s look at an example-

This custom explainer video doesn’t stretch beyond One minute and one second. The clients demanded a very short yet very precise video that does not exceed the time limit. But it was also crucial to attract the target group and reel in their attention effectively into the scenario to get them hooked for the next one minute.

So the video intrinsically starts off with the big bright tagline of “Buy anything, anywhere” which is the core feature of the app. And once the audience’s attention is glued to the screen the video goes on to explain the other details of the app- what it buys, how it functions and exactly where and how one can download the app.

When it comes to short videos, it is crucial to maintaining a level of direct approach mixed with the right amount of familiarity to draw the audience in. Here’s another example-

In this video, even though there is no story, there is most definitely the sense of a story. This is made possible by the general approach and highlighting situations that are widely encountered and experienced by people on a regular. Due to this familiar approach is done in a narrative structure, it is easy to ease into the details of the product that soon follow suit, and the wait is over, much like what the product promises!

This video is slightly longer, one minute ten seconds, but it condenses the material in a coherent manner and presents it to the audience swiftly, precisely without missing out on important cues to direct their attention to the details of the product.

Hence it’s clear to us that explainer video for business is not equivalent to storytelling on all counts. Sometimes they are cut down to be hasty yet informative pieces that do their job without costing a fortune for the clients! Looking for an explainer video for your business? Check out our portfolio of amazing explainer vidoes.