Explainer videos are booming.
Most of the businesses are shifting their way towards explainer videos.
But still, a lot of people have confusion on explainer videos.
If you’re also among them then read this article till the end.
Because in this article, I’m going to tell you about the 7 major benefits of using explainer videos for your next marketing campaign.
I’m sure if you read this article till the end you’ll be able to decide whether to use explainer videos for your business or not and you’ll also know why explainer videos are effective.
So without much further ado let’s jump in.
What is an Explainer Video?
In simple words, Explainer videos are short animated videos that help businesses and companies to convey their message to their audience in a very simple way.
Explainer videos are mostly used on the website homepage, landing page, social media, and even for ads.
Especially in the last few years, the popularity of using explainer videos on digital ads has grown really fast.
Even 76% of marketers says, explainer videos helped them to increase sales.
7 Benefits of using Explainer Videos For Your Next Marketing Campaign
To be honest, Explainer videos have hundreds of benefits but I’m not going to list everything here.
On this list, I’m going to tell you the 7 most crucial benefits of explainer videos for your business.
So let’s jump in.
Explainer Videos Quickly GrabS People’s Attention
In this digital era, attention is everything.
According to a study by Microsoft, the average human being now has an attention span of eight seconds.
That means you have to grab people’s attention as soon as possible or otherwise they won’t even listen to what you have to say.
There are truckloads of contents available on the internet and if you want to grab people’s attention in this noisy digital world, then you have to create something unique that grabs people’s attention.
One of the biggest benefits of an explainer video is it quickly grabs people’s attention.
In fact, on average an explainer video is watched for about 2.7 Minutes.
Which is way more than any other short-form video contents.
It’s Cost-Effective
Believe it or not, explainer videos are cost-effective.
Many people think explainer videos are very costly, but in reality, it’s different.
Sure, just like any other service or products, there are companies who charge a premium amount for explainer videos but you’ll also easily find companies that provide premium quality videos at a very affordable price.
For example, Here at pixelgenio we have very affordable packages but we don’t compromise with the quality of work we provide.
If we look at the standard industry pricing, quality explainer videos cost between $1000 – $5,000 per minute depending on your project.
But if you’re still short on budget, then you can go for a more affordable explainer video company or freelancers.
Now you might think $1000 for a one-minute video is not cost effective at all.
Then let me tell you, the pricing of live-action or any kind of corporate video without celebrity costs between $10,000 – $100,000, and with a celebrity, it can go up to millions of dollars.
So one thing is clear:
Explainer videos are way cheaper than other kinds of commercial videos.
Explainer Videos Have The Highest Conversion Rates
Here’s a fact:
According to a report, 73% of the people are more likely to buy a product or service after watching an explainer video of that brand.
Isn’t it amazing?
Explainer videos help your potential customers to understand more about your product and brand that ultimately improves the conversion rate.
Let me give you two examples of big brands who grew their conversion using explainer videos.
Work.com a social performance management platform owned by salesforce increased their conversion by almost 20% just by adding an explainer video to their home page.
Even dropbox also increased their conversion rate by over 10% just by adding an explainer video to their home page.
That’s the power of explainer video.
Just by adding an explainer video to their home page, these brands increased their conversion rate by almost 20%.
These Kinds of Videos Are Easily Shareable on Social Media
If you want to grow your business and brand on social media, then start using the VIDEOS.
Here’s an interesting fact:
Facebook gets over 8 billion video views per day.
Not just Facebook, almost on every social media platform, videos are dominating.
But posting videos on social media alone won’t going to work.
You have to post shareable videos because most of your organic social media reach will depend upon shares.
Explainer videos are one of the most shareable videos on social media right now.
And if you use them for your social media ads and posts, then you can expect some serious amount of shares and reach.
It Ranks Well on Google
Organic traffic from Google gives way more conversion than any other platform.
On average, the conversion rate of organic traffic from Google is about 14.6%.
The conversion from organic traffic is pretty amazing but it’s not an easy task to get traffic from Google.
Google has become really smart these days and now you can’t rank on Google just by building backlinks.
These days a lot of factors go behind ranking a page on Google.
Unfortunately, I can’t list all of those ranking factors here but I can tell you one secret sauce that has the power to improve your ranking on Google drastically.
And that secret sauce is – Explainer videos.
One thing is clear:
These days Google and almost every search engines love videos because more users are preferring videos than written articles.
And here’s why adding an explainer video to your page can drastically improve your search engine rankings.
Reduce The Bounce Rate of Your Website
The bounce rate plays a very important role in any website.
If you don’t have any idea about what bounce rate is then let me explain it to you.
The bounce rate is the percentage of users who visit your website but exit without interacting with other pages.
Bounce rate is not just important from a user experience perspective but it’s also an important metric for SEO that indirectly affects your website ranking.
Bounce rate within the rage of 26% to 40% is excellent, 40% to 70% is average, and below 70% is bad.
You check out your website bounce In Google analytics very easily.
Just login to your Google Analytics account and you can see your website bounce rate of the last 30 days right in your dashboard.
Isn’t it super easy?
Okay, now you know why the bounce rate is important and how you can check it.
But the biggest question is:
How we can improve our bounce rate?
The simple answer to this answer to this question would be – Add videos, specifically explainer videos.
I know there are many techniques available to improve website bounce rate but the most proven method is adding videos on our web pages.
Studies proved that sites with video have a 34% lower bounce rate than sites without video.
So it’s proven that adding videos on a website can drastically improve the bounce rate.
You can add any kind of videos you want, but adding explainer videos can be an advantage for you since these kinds of videos are very attractive, quickly grab people’s attention and keep their attention for quite a long period of time than other kinds of videos.
Even Rankwatch ( An SAAS company) improved their bounce rate from 62% to 35%, just by adding an explainer video on their homepage.
Explainers Videos Tend to Provide Better ROI
Videos are an essential part of marketing now.
These days you can’t think of not including videos in your marketing plan.
It’s almost impossible.
But do you know what kind of videos provide the best results and ROI?
It might seem impossible to measure, but you can actually figure out what kind of videos will work for your business by looking at the data and results of other companies.
I’ve done a deep research on this topic to find out what kind of videos actually provide better ROI and results.
And I’ve found out that explainer videos are on the top of everyone’s list.
A lot of large companies made a big fortune with a tiny little explainer video.
Let me tell you a few examples of those companies.
In the beginning, Dropbox was spending around $233 and $388 on ads for every new customer they’ve acquired, but the product cost was only $99.
They realized it was not a sustainable model.
So, they created an explainer video explaining about their product and added it to their home page.
After adding the video, Dropbox quickly improved their conversion rate by 10%, generated an extra 100 million users, and got an ROI of $48 Million.
Even CrazyEgg increased their revenue by $21,000/month by placing an explainer video on their homepage.
Helps in Brand Awareness
Creating brand awareness is almost an essential part of every brand.
In this competitive world, if you don’t invest in creating your brand awareness, then no one will recognize your brand.
And if you want to create your brand awareness and spread words about your product or brand, then explainer videos are the best-suited tool for this.
Using an explainer video you can tell your customers about the benefits of products, how your products will change their life, and how your brand will bring value to their life.
A well-crafted explainer video with an excellent marketing plan can completely change your business and take your business to the next level.
FAQ on Animated Explainer Videos
Why Explainer Videos are effective?
Explainer videos are effective because right animated visuals with audio quickly grab people’s attention and keep their attention on the video for a long period of time.
How long should an explainer video be?
There’s no such ideal length for an explainer video. Still according to the industry standards usually the length of explainer videos should be between 30 seconds to 180 seconds.
Can I use explainer videos for Ads?
Definitely yes, you can use explainer videos for ads and a lot of brands are already using it.
Are explainer videos expensive?
It totally depends on the quality of work you want. Some companies charge $100 for an explainer video and some even charge for $100,000.
Conclusion
Explainer videos have the power to change your business.
Whether you have run a small business or a large corporation, any kind of business can use explainer videos at any level.
I hope these benefits of animated explainer videos will clear all your doubts about explainer videos and have given you a proper view.
Last but not least, if you’re looking for a company that can create quality explainer videos at an affordable price, then get in touch with us today.