To start with, I would like to mention that this article is not about how to operate AdWords for YouTube video ad creation. Rather, I would be focusing on comparative benefits of YouTube video advertising and the costs involved in animated video production.
It’s 2018 and video consumption is on a crazy rise. Without a doubt, YouTube is the leading the way with over 1 billion unique visitors each month. YouTube carries the potential to reach the largest percentage of the population worldwide.
YouTube In-Stream Ads
No wonder you must have noticed that when you type a certain keyword on YouTube, a related YouTube video ad appears with a Skip button before your actual video plays. And guess what, it works! Why? Because it’s not just an ad, it’s an ad related to what you are looking for and it’s more likely that you will watch the ad till the end.
You might have also noticed that these ads also play in between videos that you are watching. Though I personally do not support forced display of ads, I need to confine myself to the fact that it’s business, at the end of the day. Other social platforms like Facebook are also doing it with their videos.
People are often reluctant to click the skip button on these forced ads just because they prefer to sit back and relax and let it pass away. This actually increases your chances of getting your ad viewed. If you would like to take a look at the other options that are available for YouTube video ads, click here.
TV Commercials versus Google’s AdWords for video
Unlike TV commercials, running an ad on YouTube allows you to connect with potential customers for a much longer time. Most importantly, these ads are related to what the viewer is looking for. The costs involved are also comparatively very low on YouTube advertising because here you pay through AdWord’s flexible pay-per-view (PPV) system that also allows you to set a weekly budget and even determine the maximum amount you want to invest per view (called max cost-per-view [CT1] (CPV)).
You pay per view with an average cost per view ranging from $10-$30 (per thousand). To keep your budget within your limits you can also set a start date and an end date for your video ad to display. Google’s AdWords for video system makes it convenient for businesses, small and large to create video campaigns for YouTube.
One of the most remarkable benefits of YouTube advertising is that you can measure the performance of your ad campaign. While with traditional methods it is impossible to know whether you have actually reached your target audience. With the Google AdWords analytics reports, you can keep a close eye on the fine details of the engagement.
The reports include the number of people who have watched your video and also who have connected with your business through your video and where they are coming from.
The Planning
Well, I guess you are feeling the need for a YouTube video ad creation that will market your business. You are aware of the power of promoted video advertising and you are looking to make it cost effective. Ok, that is great and you are on the right track. However, to reap out the best results you do need to focus on the fact that this is going to need some serious planning.
- Live Shooting or Animated
The first thing that you should consider as a marketer is how much cost effective you can make it. Well, you can slash down the cost by 1/10th if you opt for an animated YouTube video ad Instead of live-shooting that involves hiring human models, film directors, videographers etc. A correctly composed animation can make the time and effort worthwhile. While you can get an animated explainer video done within a budget of 500-1000USD, live shooting can cost you anywhere between 5000-10,000USD or even more, depending on your storyline.
2. Target Audience
Very crucial to the success of your video ad campaign is intelligent targeting. If you know your audience well and you have done the necessary research about how and when your customers crave for your product or service, this should not be tough for you. Specifications like age group, occupation, demographics can really help you create a more effective ad.
3. Hiring An Agency to Run Your Adwords Campaign
Given that Google AdWords gives you a lot of tools and options to measure and test, this also comes as a drawback for you especially when you are not conversant with the Google AdWords platform.
To help you save time and do accurate A/B testing, I would suggest you hire a professional AdWord certified agency to run the campaign. Of course, you need to keep aside some budget to pay the agency. They generally charge you around 20% of your total ad budget.
4. Hiring a professional animated video production company
If you have a limited budget, a YouTube video creation company can come to your help. At the google help pages you will see a lot of sections saying that it is easy to get started by creating a video by yourself through tools, software etc. but actually there is no match for a professionally created ad that is produced by an explainer video company.
It has to be very short, preferably within 45 sec and compelling. In this 45 sec, the first 10 sec is the most important because this is where a viewer actually decides to skip the ad or to watch the rest 35 sec. It is only the job of an experienced professional to minutely weave several components that will lead to the creation of a worth ad. Things can involve creating a concept storyline, professional voiceover, outstanding sound effects, cool special effects and even 3D animation.
If you visit the local ad agency, I think that would be a mistake because they will charge you huge. If you really want to get a good quality video at affordable rates you should consider an online YouTube video making company in India who operate overseas. Companies in India are the best choice when it comes to animated video production.
Coming to YouTube animation video cost, it can vary hugely depending on the company you choose to work with, especially depending on location. The most cost-effective solutions are offered by Indian companies. However, it is advisable to take a thorough look at the company portfolio and match your expectations.
I hope I was able to give you an in-depth understanding of why it is worth investing in a video for YouTube ad and how to manage your costs while doing so. What are your thoughts on YouTube Video marketing? Do let me know in the comments section. Happy Marketing!
Looking for an explainer video for your business? Check out our portfolio of amazing explainer vidoes.
thanks for sharing ..
good very good post.
good very good post.