If you’ve ever found yourself grappling with the challenge of making your users truly understand and embrace your mobile app, you know the frustration all too well. The struggle to convey an app’s functionality is compounded by the modern reality that users, overwhelmed by information, seldom delve into detailed documentation. Mobile app explainer videos can help you bridge this gap and add a new dimension to your app marketing strategy.
Mobile App explainer videos introduce your app to the user within a few minutes, in the most effective way. Mobile app videos simplify things, making it easy for first-time users to understand.
1. Efficiently Conveys Your Idea Through Visual Storytelling
Sometimes, explaining why and how your app is unique can be tricky. When your app offers lots of features, your idea can be tough to explain and understand. That is when you would like to leverage the power of visual storytelling.
Mobile app explainer videos are proven to be the most effective way of storytelling because they convey the most amount of information in the shortest span of time.
In a busy app market where many apps are trying to stand out, your app videos become like storytellers, making a unique link between your app and those who are using it. Your video will take them on a short journey that will give them info and make them feel strongly connected to your app’s core.
2. Video Content Works Better Than Text
According to Forbes, people remember and understand 90% of the information they see in videos, way more than just reading text.
Since majority users today access the internet through mobile apps, video format becomes easy to consume. Video provides a convenient way to quickly understand mobile app features, value proposition without having to read through a long wall of text.
Another reason why video is preferred over text is visual demonstration. Videos are better at demonstrating how the app works. Users can see the app in action, understand its interface, and get a sense of how it would benefit them. This visual demonstration is often more effective than relying on textual descriptions alone.
3. Connects Consumers to Your Brand
I bet building a strong brand image has always been a part of your mobile app marketing strategy. Imagine building a bridge between your brand and potential customers, instantly sparking their interest and understanding. This bridge can be built with a single, powerful tool: a mobile app explainer video.
best app explainer videos
Instead of bombarding viewers with technical jargon, explainer videos tell a story. They introduce the people behind the app, humanizing your brand and fostering trust.
Through compelling narratives and captivating visuals, viewers understand how your app solves their problems and improves their lives. This creates a personal connection, leaving a lasting impression that goes beyond mere advertising.
But this connection isn’t built solely on emotions. Explainer videos offer accessibility and transparency. Complex features are broken down into easily digestible visuals, leaving no room for confusion. By seeing the app in action, viewers gain confidence and trust in its capabilities.
Finally, explainer videos build trust and credibility. High-quality production value elevates your brand image, while featuring real users sharing their positive experiences adds authenticity. Highlighting awards, user numbers, or partnerships acts as social proof, further solidifying your brand’s reputation.
4. Effective Conversion Through Engagement
The best app explainer videos are all about making your mobile app stand out, grabbing attention and driving engagement. Research from Computers & Education suggests that adding fun things like meaningful visuals, animated elements and stories can make people more interested and help them remember better.
Picture a short and fun video about your app. It doesn’t just tell users what your app does; it keeps them interested, making it more likely they’ll try it out.
Diabilive did a good job at explaining what their apps do and how to use it by using a 90 sec mobile app video. They have conveyed the entire story through animation, so it’s more like watching a story.
Engagement goes beyond just watching a video. This adds a lively and enjoyable side to the user experience, following the research on improved motivation and remembering things better.
5. Explains Complex Features With Ease
Have you ever tried reading a user manual? Even though you go through it several times, you are unable to grasp how the machine works. The same is the case with a first time user trying to understand your app.
App Explainer videos help a lot. They follow a real-life-scenario format, guiding users through the app’s complex features in a logical sequence. This approach ensures that users can follow along and understand each aspect of the feature without feeling overwhelmed.
Moreover, explainer videos strategically emphasize the most important aspects of complex features. By highlighting key functions and benefits, the video ensures that users can quickly identify the value of these features without getting lost in unnecessary details.
Snippet of Amazon Go YouTube video
For example, Amazon Go – an app that uses video to show how it’s easy to shop without hassle. The video displays the feature in action, with users navigating the app and making purchases without traditional checkout hassles.
6. Easy To Share
Your mobile app marketing strategy is incomplete without making your mobile app explainer videos easy to share. Imagine a user finds your explainer video helpful. He can quickly share it with his friend, and the video becomes more effective.
For example, in a language learning app like “Duolingo,” if users discover a helpful video explaining tricky grammar rules, being able to share it with classmates or study partners easily enhances the learning experience.
By including features that allow straightforward video sharing through social media or direct messaging within the app or third-party apps like WhatsApp.
This way, you ensure users can effortlessly spread the word about your valuable content. This not only boosts user engagement but also serves as a natural way for your app’s content to reach a wider audience.
Tips On Creating the Most Efficient Mobile App Explainer Videos
Okay so, now that you know how app explainer videos are beneficial, let’s understand how to create good mobile app explainer videos.
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Address the users pain point
No matter what you do, ensure that the video targets the user’s pain point.
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Plan Ahead
Rushing to create a mobile app explainer video is a big no-no. Planning is essential before you start the video production process.
Plan out a video script as a starting point. Even if you are going to hire a professional to create your app explainer video, I would recommend that you try to put together all your points in the form of a script.
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Keep it short and sweet
As per research, the average attention span of a viewer is a mere 8 seconds. Yes, you have just 8 seconds to engage them, or you lose them.
Plan out these first 8 seconds well. Don’t include any unnecessary details; this includes your brand or company info.
Videos that are too long will make your audience lose their focus and interest. You cannot cover everything that an app has to offer. An ideal length should be around 90 seconds for a top-of-the-funnel video.
So, highlight the exact features or questions you want to revolve your video around. More information is not necessarily going to yield more retention.
Also make sure that your video is both informative and engaging at the same time. -
Be Clear On Who Your Audience Is
Failing to understand your audience can waste even the best professional videos. If your app audience is non-technical users, and you keep using technical jargon in your video, they will not watch it.
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Make your customer the hero of your story
Weave a story that revolves around your customer. Take him through a journey that he can relate to. This way you can build that emotional connection.
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Include a strong Call to Action!
Explainer videos are incomplete without a strong call to action. Use CTA at the end of your video to guide users to the next step. Do they need to watch another tutorial? If yes, then which one? How do they reach you if they have doubts? You can clarify this in CTA.
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Add speech or captions
Many people find it hard to follow the instructional videos without external help. By adding captions to your videos, you ensure that they become accessible to the broadest audience possible. For example, your video is in English, but even Spanish people view it on YouTube. If you have captions on video, YouTube will automatically translate these captions into Spanish. This way, you are not limited to an English-speaking audience.
For people watching your videos in public or those having hearing impairments, the captions will be helpful. Best of all, many tools automatically help you create captions, so you don’t have to worry about transcribing videos. -
Focus on distribution strategy
You have taken so much effort to create your mobile app explainer video. Now, it’s time to make it reach its target users. List out where you can upload this video to get maximum attention. Some familiar places to post your mobile app explainer videos are YouTube, Your website, Instagram, external course library, etc. A platform for posting your video will almost always depend on where your target audience lurks.
Mobile app explainer videos must also be shareable. And for this you need to optimize for all online platforms. Because people share things on more than one device, and this means you will need to create different versions of your video. For example, you might want to have a whatsapp version mp4 to be shared through whatsapp.
Conclusion
In conclusion, mobile app explainer videos play a crucial role in different stages of an app’s lifecycle, serving the diverse needs of those seeking a better understanding of the app’s functionality and value. Their versatility lies in their ability to communicate information effectively through a visual and engaging format. They highlight what makes the app unique and why potential users should consider downloading it.
For startups seeking investment, explainer videos are an effective way to communicate the app’s value proposition. They can showcase the market needs of the app addresses, its potential for growth, and how it stands out in the competitive landscape.
Have questions? Or planning to get an explainer video for your mobile app? We can help you. Drop a message to our video production team for a free consultation.