The question that is bugging you is why to make video marketing a part of your startup marketing strategy. The answer lies in a deeper understanding. If you don’t understand the real potential that a video holds, then my friend! You are lagging behind the rest of the world! Read on to know why a video can be a brilliant addition to your marketing efforts.
1. Help your potential customers to understand what your business does
Nothing is more frustrating than seeing your customers abandon your website just because they were not able to understand what you do; how your business idea can help them, or how it can make their life easier. This is where a video can come to your rescue. You can go to live action video or animated ones. An animated explainer video is often a preferred choice among startups because it’s cheaper than the live-action videos and can effectively explain your business ideas. In a study, conducted by the eyeviewdigital.com, it has been found that using video on a landing page can increase conversion by as much as 80%.
The most captivating example of videos, turning the fortune of a startup company, is the success story of Dropbox. When they put an explainer video on their homepage, their idea got millions of fans overnight and conversion rates dramatically went up. Here are some examples of animated explainer videos used by startup companies: WHEPP https://www.youtube.com/watch?v=hB2HlEl0vrw JOTFORM PURECARS
2. Don’t let your audience lose their patience
People have short attention spans. Recent studies have shown that a regular visitor just scrolls the pointer, over millions of information scattered around the web. The attention span of an online visitor is less than even a goldfish! According to Statisticbrain.com, eight seconds is the average person’s attention span and only 28 percent of words are read on an average Web page. It’s not only true for just your website but for almost any online platform where you are trying to capture the attention of your audience. So how to captivate that viewer who is strolling around the vast ocean of information? The answer is easy, video content!
According to psychologists, videos are processed 60,000 times faster than text. Reading requires your brain to be fixed in one place, to form a mental imagery system that helps us to conceptualize. But with videos, our lazy brain can lay back, and can grasp the information better – there is no need for it to make images and then get the main concept. Viewing stimulates our mental structures, which activates our attention span. And that is why casual viewers also prefer watching a two-minute long video rather than reading a two-minute textual content. If you are someone who loves to read, go deeper into this article on human behavioral aspect.
3. Gain credibility with your audience by testimonial videos
The easiest way to gain credibility with your audience is to show them what others think about you. And when you’re a new name in the business world, you need to provide evidence. Here comes the idea of testimonial videos. A testimonial video is a right way to let people know that you offer a genuine and useful product or service. With testimonial videos, your customers will feel that you are the right person for the job. As the testimonial videos speak for you it’s one of the quickest ways to earn the trust of the target audiences. Here are some examples of testimonial videos for your inspiration. PIXELGENIO VATTENFALL BELL HAIRFINITY
4. Google prefer Videos
Google adores images and loves videos. Its newfound interest in video has generated ripples in search engine marketing. Blog posts, which incorporate images, get a high ranking. A blog post that includes video content attracts more inbound links than a blog post without a video. These inbound links help a website to rank higher on SERP. Videos act as glue for your visitors. Video contents increase engagement of your audiences with your website. While ranking the websites, Google considers the fact that on an average, how much time visitors have spent on the website. The more stickiness your website shows, the more preference it will get from Google. Video contents bind visitors to your websites, and it increases the stickiness of a website. Youtube videos appear in Google search results as per relevancy. If your brand doesn’t have a YouTube channel, then set up one. Setting up a YouTube channel and then uploading informative and relevant video content on your channel can enhance your appearance in search results.
5. Videos can boost up your brand on social media
Video contents are good to see and share. These are incredibly effective and easy to share on social media. As such, video contents get a higher reach as compared to textual or image posts. As per some recent studies, conducted by Socialbakers, video content generates a maximum number of reach on any Facebook post. Statistics prove that users only on Facebook watch 100 million hours of video a day. And almost 82% of users of different social media prefer watching videos. Other than using Facebook, you can also use Twitter for sharing your videos. Twitter now allows you to capture and share homemade videos directly on the site that could be a game-changing feature, just as photos has helped crystallize the significance of the social-media service. You can share relevant, fun and informative videos to build up credibility and engagement. Apart from Twitter and Facebook, you can also use Google plus to maximize your reach.
6. Your competitors are already doing it
An increasing number of business organizations are utilizing video content marketing strategies. According to survey reports, a well-organized video marketing strategy can increase brand awareness, can result in online engagement and can increase higher lead generation. So if you aren’t into video, then you are already running ‘slow’.
End talk
With startup video marketing, you can get a firm hold and can plan for your future stability in the big competitive market. Video content marketing can bring a quick win for your brand. Many other reasons can be discussed when it comes to marketing with videos. What do you think about these ideas? Did we miss something? Let us know in the comment section below. [su_note note_color=”#005f8c” text_color=”#ffffff”]Looking for an explainer video for your business? Check out our portfolio of amazing explainer vidoes.