Video marketing promotions are the need of the hour. It is the single most viable and optimum way of marketing one’s products and services over the internet. But just making a video and launching it online is not going to ensure a good reach or even help you connect with your target audience. So it is imperative to pay attention to the various other ways that aid in the process of a proper video marketing promotional strategy.
The good news is, you can dramatically improve your video promotion by optimizing your videos with a few different web-based software plugins. Take for example an optimized video we recently created for a client. The video has gone on to convert 21.7% of their traffic into new email subscribers. This was solely possible due to 5 simple ways in which any video marketing promotional strategy can be enhanced and improved.
In today’s post, I’m going to show you what these 5 ways are and exactly how you can easily use them for your videos. Before we get started let’s look at some of the best practice tips for creating a video that leads to conversions and customers.
- Always make the video relevant to your product or service
- The video must be used as the primary element of your website’s landing page
- Branded videos must be used. You can also include your contact information and other important details
- The video should be of the right duration. An appropriate length between 15-50 seconds is enough time to keep the user interested
- The video must be tagged with relevant keywords so it can be found organically
- Always encourage sharing on social media networks and also through email
Now that we’ve brushed-up on some basic tips, it’s time to dive into the 4 steps that will help give your video marketing promotions the necessary edge!
The online video resizer for Instagram and Facebook
Use an app to resize your video for the various relevant social media platform. The way to go about it is to use Kapwing. This app has a simple concept to optimize your videos for the screen resolution used on mobile social media apps. Kapwing works in a fairly simple manner –
- Upload your video or paste in a link from a URL
- Choose the social media platform you will be using the video on
- The software will resize the video and you can share it from the website
Optimizing your videos for social media networks can significantly improve the likes and social distribution of your brand or product. If you don’t have the time to work with a social media agency to take care of your video marketing, you can start to work on it yourself.
This app also has an added feature to add subtitles to your videos. This works well if your video is more image-based than audio. The principle is easy enough for most. You can upload your video and type and transcribe the video content at your own pace with the built-in editor.
Startup Videos – Showcasing the ideas from Startup companies
When you are creating a video, there is a strong chance that you have faith and are optimistic about your product. But the problem manifests itself in a different manner. People don’t really care how your product or service works, especially if you are a startup.
A startup video should not be about your product, it should be focused on the people that are currently using your product or service. Your video will be seen by real people- people with emotions, tastes and a very short attention span. Hence it is of utmost importance to extremely well versed in what works with your target demographic and what doesn’t.
You can use the website, Startup-videos.com to get an idea of how the major companies have created videos to target their demographic user base. You may also bump into videos that your competitor companies may have created on that platform. Apart from learning, you can also submit your own video and get additional exposure.
The website has a showcase of videos on the following categories- 2d, 3d, app, cartoon, explainer, iPad, iPhone, live action, motion graphics, music only, screencast, stop motion, testimonial, voice over and web services.
Embed a youtube video into your email
Current email marketing involves more than just some copy and a link to your website. It now involves a higher level of communication through video promotion. It has been shown that marketers who integrate video in email generate 43% higher monthly revenues than those who don’t. This produces a higher click-through ratio and a long time spent on browsing your website.
If you are working with marketing your videos there is no better way to increase your views than by sharing your content through email. You may already have a database list setup of subscribers from your website or you may be trying some email business lead generation ideas through programs such as hunter.io or duck-soup.
These websites generally create a screenshot and URL links for you to embed your video into Gmail or other email marketing platform. Here is a step by step tutorial on how to embed a youtube video in an email.
Convert videos to GIF (Mac users only)
Creating GIFs out of your videos can help direct more traffic. This particular tool helps you do just that! It provides some main functions which are suitable for video marketers who would like to submit GIF versions of their video for marketing reason. This can bring in extra traffic to your video from websites such as Imgur and other GIF sharing websites.
This application can convert your videos to gif by right-clicking on the video file on your mac finder, which will output the gif file into the same folder destination. It also has the function to apply a start and end time along with a maximum frame rate and the number of colours. This tool is intended for Mac users only and is used with the Quicktime movie format.
Gather data on Popular videos
Want some more inputs to make the most out of your video promotion plans? YouTube is the best place to start exploring and gathering data for your research. And this particular site is going to help you do just that- Video Amigo!
You can use this as a marketing tool to find out what users are most popular in each category. You can study their videos and see what works and is most popular with YouTube viewers.
If you are looking to find some data on the most popular YouTubers then this is the website you need to utilize. You can find information on youtube channels such as:
- Channel name
- Total views
- Subscribers
- Subscriber conversion rate
- Library size
- Views per video
- Country
- Language
- YouTube Category
From here you can select any combination of TVi Classifications to customize Category Rankings.
It is always important to research and plan your promotional strategies and the best platforms to execute them as well. Just having the perfect video idea may not be the key. With the advent of more digital leaps in the cyberspace, the dynamic growth of marketing possibilities online is vast and is still being charted.
The best way to navigate is to put to use all available data and apps and resources to your use and tie up all lose ends when it comes to your video promotions. Looking for an explainer video for your business? Check out our portfolio of amazing explainer vidoes