We are well aware of the fact that a photo is worth a thousand words. But have we ever given it a second thought that how much a video is valuable? This is the underlying principle behind video marketing ideas.
It would be fascinating for you to know that it is defined as a marketing strategy that has the power to engage your audience and stir their emotions to take action. You would be surprised to know that online video has a broad range of other benefits for your business like video SEO, additional exposure, brand promotion and trust building with stakeholders and customers.
Why Video Marketing?
Video marketing is important for your business as it helps your audiences to connect with your brand. We have seen many companies whose main motto behind its marketing effort’s is to build trust. In this context, video marketing helps to bridge the gap between your customers and brand.
On the other hand, if you are looking to boost information retention, you can always use video marketing. It is so because video marketing has the high visual impact on the minds of your customer. Because social media is playing a major role for marketers in reaching their audience, social video is often a very powerful medium so as to engage the social audience.
Whether you are creating an explainer video, how-to video, testimonial video or a self-video from your smartphone, you have several ways to leverage the power of videos in social media.
The Future of Video Marketing
From the current perspective of video marketing, we can say that the future of video looks bright and secure. Not only will video be the center of content marketing, but it’s going to be one of the most preferred ways prime companies would reach their target audience and drive revenue. Here are my top 5 predictions for the future of video marketing:
- Every company will become a media company – Heard of Home Depot? Yeah, the big box hardware store. And Red Bull, the energy drinks company. Well, all of them have become active publishers and they’re creating mediums enriched with their own video content. Whether it’s Courier delivery, mobile apps or e-commerce, companies are finding their key USPs that represent the brand and marketing with curated videos on their websites.
- Every Press release will be accompanied by a video! – We all know about it. B2B company news is often too boring on paper, but imagine what a plan fully scripted, interesting video press release can do to get your audience excited about what you want to communicate.
- Video SEO will rise – Video SEO is still an uninhabited area for most companies looking for SEO enhancements. However, while Google has already introduced video SEO tactics like video tagging, on-page markup, rich snippets, and video sitemaps, I expect to see more tools added to the list and more companies seeking particularly for video SEO.
- Every educational institute will have video courses – The process has already started with some of the leading universities and educational institutes and it’s going to rise steeply over the next few years. With the power of video, students and learners can take the advantage of reputed long distance courses from the comfort of their own home.
- Every company will need a video strategist – It’s obvious that with the rise of video more and more companies will also face severe competition try to make their video content stand out. As such, there will be a new job role with a designation like “Director of video strategy” or something similar.
What Are Your Ideas On Why Video Marketing Is Important For Your Business?
What do you think about the future of video in business? What are you learning as you are moving through the modern marketing scenario? How do you plan to create, strategize and distribute your video this year?
I look forward to your own predictions and thoughts in the comments section. Best wishes with your marketing efforts! Looking for an explainer video for your business? Check out our portfolio of amazing explainer vidoes.
Great post Moloy Dey..!!