You must have already heard the term ‘motion graphics video’ but do you know what it exactly means? A motion graphic video is an animated video primarily composed of text, images, and footages, often presented through dynamic animation.
For instance, the video we made for Tokk, a wireless Bluetooth speaker by Pred Technologies USA Inc. Pred Technologies USA approached us with the idea of building a motion graphics explainer video to broadcast their new product(Tokk Smart Assistant) launch. The product was basically a portable sound system and the primary use of the product was listening to louder music in an outdoor environment.
The hip-hop factor was clear from the very nature of the product. The client wanted something that is dynamic, exciting, and with hip-hop music. As such the idea of a motion graphics animation was pretty obvious. Here is the video from their website. Looking for an explainer video for your business? Check out our portfolio of amazing explainer vidoes.
Planning of the motion graphics video
A cinematographer and a few USA based models were hired for shooting some live footage. We took different instances of a basic outdoor lifestyle like on the beach, hanging out with friends and a few indoor shots. Both still images and video footages were taken so that our motion graphics designer had the option to try different imagery while doing the animation.
Once the footages were ready, we prepared the script and our animators were set into play. We did not use a voiceover. Our idea was to focus on the loud music and the text on-screen. We knew that the animation needed to match the music beats.
So, we created some custom transitions that would gel well with the hip-hop feel and amazingly the result was pretty satisfactory. To enhance the feel further we added some flowing lines that added some extra movement to the images.
Publishing
The explainer videos had been thereafter posted on their facebook page as well as on several other platforms. The explainer video has done an exemplary job at broadcasting, such that the product has been hitting positive reviews in websites like Vimeo and Gadget Flow, boosting its commerciality in the market.
Additionally, the product has gained quite a colossal popularity via the explainer video in the YouTube community. Several popular YouTube channels like QVCtv and ThinkGizmo have followed the motion explainer video, presented it through their channels, thus promoting the product their massive number of viewers.
Client feedback
The CEO of the company, Charles Speidel, endorsed his experience with us as “a great process, an easy-to-work-with team with great creative minds.” Charles had further commented on the work done for the explainer videos that it “gets really quickly the essence of the message we need to get across through the video.”
Wind-up
Needless to say, at our animation and motion graphics company, our videos are not just amazing at giving clarity to the consumer on what a product, service or the business is about but also in expanding the radar of the business to new heights. Looking for an explainer video for your business? Check out our portfolio of amazing explainer vidoes.
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